Best Performance Marketing Institute in Patna
Master Google Ads, Meta Ads, SEO, Analytics, Tracking, CRM & AI-powered marketing – a hands-on 3-month program at BCIT WORLD, Boring Road, Patna.
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Best Performance Marketing Institute in Patna – 3 Months, 100% Practical
Performance Marketing is what actually pays the bills in modern marketing teams – every rupee spent on ads is measured against a lead, install or sale. At BCIT WORLD, the top Performance Marketing Institute in Patna, we’ve built a focused 3-month program that mirrors the exact workflow of a real performance marketing team – from campaign planning and tracking setup to daily optimization and reporting.
The course is led by Rk Thakur, founder of BCIT WORLD, with over 6 years of experience running paid campaigns and SEO for real clients across India. You’ll go end-to-end – Google Ads, Meta Ads, SEO, GA4, Search Console, Meta Pixel, Google Ads conversion tracking, SEMrush, Ahrefs, CRM & marketing automation, Email & SMS marketing, and finally Generative & Agentic AI – and finish with a live client project you can showcase in your portfolio.
*Fees may change with ongoing offers – please confirm the current fee with our counsellor.
What You’ll Master in This Course
A performance marketer today has to run ads, prove results with data and increasingly work with AI. This course covers all three layers, using the exact tools hiring agencies and in-house teams expect you to know.
Why Choose BCIT WORLD for Performance Marketing Training?
Why Should You Learn Performance Marketing?
Performance marketers directly move revenue — leads, sales and installs — which is why brands pay them among the highest salaries in marketing.
Who Can Take This Performance Marketing Course?
Performance Marketing is ideal for anyone serious about a measurable, revenue-driven marketing career — from beginners to experienced marketers.
Job Roles You Can Target After This Course
Roles hiring managers actually list for performance marketing graduates:
Performance Marketing Course Curriculum (3 Months)
A complete, tool-by-tool syllabus built around the daily workflow of a real performance marketing team. Tap a module to see what’s inside.
1. Performance Marketing Fundamentals3 Days
- What is Performance Marketing (vs. Brand Marketing)1 Day
- The Marketing Funnel – Awareness, Consideration, Conversion, Retention1 Day
- Key Metrics – CTR, CPC, CPM, CPA, ROAS, LTV1 Day
2. Google Ads - Complete PPC2 Weeks
- Google Ads Account & Billing Setup1 Day
- Keyword Research & Match Types2 Days
- Search Campaigns – Structure, Ad Copy, Ad Extensions2 Days
- Display & YouTube Video Ads2 Days
- Shopping Ads & Google Merchant Center1 Day
- Performance Max Campaigns1 Day
- Bidding Strategies & Budget Planning1 Day
- Quality Score, Optimization & A/B Testing2 Days
- Reporting Dashboards & Budget Reallocation2 Days
3. Meta Ads - Facebook & Instagram2 Weeks
- Meta Business Manager & Ads Manager Setup1 Day
- Meta Pixel & Conversions API Installation2 Days
- Campaign Objectives & Buying Types1 Day
- Audience Targeting – Core, Custom & Lookalike2 Days
- Ad Creatives, Formats & Copywriting2 Days
- Facebook Feed, Reels, Story & Messenger Ads2 Days
- Instagram Reels, Story & Feed Ads1 Day
- Retargeting, Frequency Capping & Creative Refresh2 Days
- Budgeting, Bidding & Ad Auction Insights1 Day
4. Search Engine Optimization (SEO)3 Weeks
- SEO Fundamentals & How Search Engines Work2 Days
- Keyword Research & Search Intent2 Days
- On-Page SEO – Meta Tags, Content, Internal Linking3 Days
- Technical SEO – Site Speed, Sitemaps, Robots, Schema3 Days
- Off-Page SEO – Backlinks, Digital PR, Guest Posts3 Days
- Local SEO & Google Business Profile2 Days
- E-E-A-T, Core Web Vitals & Google Algorithm Updates2 Days
- SEO Reporting & Content Calendar Planning2 Days
5. SEO Tools - SEMrush, Ahrefs & More1 Week
- SEMrush – Keyword Magic, Site Audit, Position Tracking2 Days
- Ahrefs – Backlink Analysis, Content Gap, Rank Tracker2 Days
- Screaming Frog – Technical SEO Crawling1 Day
- Ubersuggest, AnswerThePublic & Google Trends1 Day
- Whitepaper Report – End-to-End SEO Audit1 Day
6. Google Analytics 4 & Search Console1 Week
- GA4 Setup, Streams & Data Retention1 Day
- Events, Conversions & Custom Dimensions in GA42 Days
- Audiences, Funnels & Attribution Models2 Days
- Google Search Console – Performance, Coverage, Sitemaps1 Day
- Connecting GSC + GA4 + Looker Studio Dashboards1 Day
7. Tracking & Tagging - GTM, Pixel & Conversion Code1 Week
- Google Tag Manager – Containers, Tags, Triggers, Variables2 Days
- Meta Pixel – Standard & Custom Events via GTM1 Day
- Google Ads Conversion Tracking & Enhanced Conversions1 Day
- GA4 Event Tracking Through GTM1 Day
- Cross-Domain Tracking, Debugging & Consent Mode2 Days
8. Email Marketing1 Week
- Email Marketing Fundamentals & Deliverability1 Day
- List Building, Segmentation & Lead Magnets1 Day
- Mailchimp / Brevo / Zoho Campaigns Setup1 Day
- Cold Email vs Newsletter vs Drip Sequences1 Day
- Copywriting for Subject Lines & CTAs1 Day
- Automation Workflows & A/B Testing1 Day
- Deliverability, SPF, DKIM & DMARC Basics1 Day
9. SMS Marketing & WhatsApp Broadcast3 Days
- SMS Marketing Compliance (DLT) & Campaign Types1 Day
- Bulk SMS, Transactional & Promotional SMS Setup1 Day
- WhatsApp Business API & Broadcast Campaigns1 Day
10. CRM & Marketing Automation1 Week
- Introduction to CRM – Why It Matters for Performance Marketers1 Day
- HubSpot / Zoho CRM – Contacts, Deals & Pipelines2 Days
- Lead Scoring, Lifecycle Stages & Attribution1 Day
- Marketing Automation – Workflows, Triggers & Drip Journeys2 Days
- Connecting Ads + CRM + Email for Full-Funnel Tracking1 Day
11. Generative AI for Performance Marketing1 Week
- Prompt Engineering for Marketers1 Day
- ChatGPT, Gemini & Claude for Ad Copy & SEO Content2 Days
- AI-Generated Creatives – Images, Videos & Reels2 Days
- AI-Assisted Keyword & Competitor Research1 Day
- Building AI-First Content & Ads Workflows1 Day
12. Agentic AI & Marketing Automation1 Week
- What is Agentic AI – Autonomous Marketing Workflows1 Day
- Auto Ad Reporting & Weekly Client Reports With AI1 Day
- Auto Lead Follow-Up & Auto Email Reply Agents1 Day
- Auto Content Publishing (Blog + Social) With Agents1 Day
- Agentic Campaign Optimisation – Bid, Budget & Creative2 Days
- End-to-End Automation Project With No-Code AI Tools1 Day
13. Live Project & Portfolio1 Week
- Client Brief – Business Goals, KPIs, Budget1 Day
- Full-Funnel Plan – SEO + Google Ads + Meta Ads + Email2 Days
- Tracking Setup – GTM, GA4, Pixel, Conversions1 Day
- Campaign Launch, Optimization & Weekly Reporting2 Days
- Case Study Write-Up & Portfolio Presentation1 Day
All 13 modules add up to a focused 3-month program. Batches run weekday and weekend; online option available for outstation students.
Why Learn Performance Marketing With BCIT WORLD?
100% Job-Oriented Training
Curriculum built around real Performance Marketer, PPC and SEO roles.
Real Ad Account Practice
Build live Search, Display, Meta, and SEO campaigns during the course.
Generative & Agentic AI
AI for ad copy, creatives, reporting and end-to-end campaign automation.
Get Your Certificate After Completing This Course
Every student completing our Performance Marketing course at BCIT WORLD receives a recognised certificate that boosts career opportunities. Add it to your resume, LinkedIn and freelance profile.
Mr. Rk Thakur — Performance Marketing Trainer
Hi! I’m Rk Thakur, founder of BCIT WORLD and a certified Digital & Performance Marketing professional with over 6 years of industry experience managing paid ad accounts, SEO campaigns and full-funnel client work. This 3-month Performance Marketing course is built around the exact workflow I use for real clients – tracking setup, campaign structure, daily optimization, reporting and now AI-powered automation.
You won’t just watch dashboards during this course – you’ll build real Google Ads and Meta Ads campaigns, install real tracking with GTM and Meta Pixel, and use Generative & Agentic AI to speed up ad copy, creatives, reporting and follow-ups. By month 3, you’ll be running a full-funnel live project as your portfolio piece.
- 6+ years of experience in Performance & Digital Marketing
- Founder & lead trainer at BCIT WORLD, Patna
- Hands-on with Google Ads, Meta Ads, SEO, GA4 & GTM
- Ranked 50+ keywords at Google #1 & 10M+ organic visitors driven
- Generative & Agentic AI integrated into every module
- 100% job-oriented training with portfolio & placement support
What Our Students Say
BCIT WORLD ka Performance Marketing course pure practical hai. Google Ads, Meta Ads, GA4 & Pixel setup sab live account pe seekha. Live project ke baad confidence aaya ki agency work bhi handle kar sakta hoon.
3 months me Google Ads, Meta Ads, SEO, GTM, Pixel, GA4 – sab kuch cover hua. AI & Agentic AI modules bahut helpful the – ab ad copy aur reporting kaafi fast ho jaata hai. Placement support bhi mila.
Start Your Performance Marketing Course Today
🚀 Limited seats per batch – attend a FREE demo class and see the syllabus, tools and live project setup first-hand.
FAQs – Performance Marketing Course in Patna
Everything you may want to know about Performance Marketing training in Patna.
What is Performance Marketing and how is it different from Digital Marketing?
What is the duration and fee of the Performance Marketing Course?
Which platforms and tools are covered in this course?
Do you cover Generative AI and Agentic AI for marketing?
Do I need prior marketing experience to join?
Will I work on real ad accounts during the training?
Do you provide placement assistance after the course?
Where is BCIT WORLD located in Patna?
Have a Question About This Course?
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+91 99738 53381
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Ground floor, Matri Sukh, Dadi Ji Lane, Opp. Shadeo Mahto Marg, Boring Rd, Patna – 800001
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BCIT WORLD, Patna
Ground floor, Matri Sukh, Dadi Ji Lane, Opp. Shadeo Mahto Marg, Boring Road, Patna, Bihar 800001